TY  - GEN
AU  - CHURCHILL, G. A. 
AU  - LACOBUCCI, D. 
TI  - Marketing Research: Methodological Foundations 
SN  - 0-324-23693-X 
U1  - 658.83 CHU 
PY  - 2006///
CY  - Australia
PB  - Thomson, 
ER  -