AAKER, D. A.  <br/><br/>
Marketing Research 

 - 8th Ed.  
 - Hoboken  John Wiley & Sons Inc.  2004 
 - xvii, 774p.: ill.; table, figure,  Index, glossary,    26 cm.  
<br/><br/><label>ISBN: </label>0-471-23057-X 
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK