TY  - GEN
AU  - AAKER, D. A. 
AU  - KUMAR, V. & DAY, G. S. 
TI  - Marketing Research
SN  - 0-471-23057-X
U1  - 658.83 AAK  
PY  - 2004///
CY  - Hoboken
PB  - John Wiley & Sons Inc.
ER  -