<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>International Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>CZINKOTA, M. R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>RONKAINEN, I. A.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Australia</placeTerm>
    </place>
    <publisher>Thomson</publisher>
    <dateIssued>2004</dateIssued>
    <edition>7th Ed. </edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xxvii, 708p., ill., picture, table, figure References, glossary, index 28cm. </extent>
  </physicalDescription>
  <classification authority="ddc">658.848 CZI</classification>
  <identifier type="isbn">0-324-19046-8</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250319133500.0</recordChangeDate>
  </recordInfo>
</mods>
