TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - A framework for marketing management
SN  - 9780132539302 (pbk. : alk. paper)
AV  - HF5415.13 .K636 2012
U1  - 658.8 22
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -