TY - BOOK AU - Kotler,Philip TI - Marketing management: an Asian perspective SN - 0131001353 (pbk.) AV - HF5415.13 .M253 2003 PY - 2003/// CY - Singapore, New York PB - Prentice Hall KW - Marketing KW - Management KW - Asia KW - Case studies N1 - Includes bibliographical references and indexes ER -