TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Henthorne,Tony L.
AU  - Norman,Andrew T.
AU  - McCaskey,Patrick
AU  - Brookes,John R.
TI  - Principles of marketing
SN  - 9780132390026 (hbk.)
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Accompanied by: Study guide / Tony L. Henthorne, Instructor's manual with Video guide / Andrew T. Norman and Test item file / Patrick McCaskey [and] John R. Brooks, Jr; Includes bibliographical references
ER  -