TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Kotler,Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 0131227920 (International ed.)
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Nonprofit organizations
KW  - Marketing
N1  - Previous ed.: 1996; Kotler's name appears first on the earlier edition; Includes bibliographical references and index
ER  -