TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 9780077123307 (pbk.)
U1  - 658.8 22
PY  - 2010///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
KW  - swd
N1  - Includes bibliographical references and index
N2  - This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice
ER  -