CBE | College of Business Education

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Strategic brand management:building,measureing,and managing brand equity by Keller,Kevin Lane Publication: Enland Pearson education Ltd 2013 . Illustrations Date: 2013 Availability: Items available: CBE Mwanza (1),

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2.
Marketing Management by Kotler, Philip Publication: New Jersey Pearson Education 2009 . 816 p. ; 25 cm. Date: 2009 Availability: Items available: CBE Dodoma (2),

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Marketing Management by Kotler, Philip Publication: New Jersey Pearson Education 2012 . 679 p., a71 p., i31 p. : 28 cm Date: 2012 Availability: Items available: CBE Dodoma (3),

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