| 000 | 00487 a2200157 4500 | ||
|---|---|---|---|
| 005 | 20250410143140.0 | ||
| 020 | _a0-256-10516-2 | ||
| 082 | _a659.1 BEL | ||
| 100 | _aBELCH, G. E. | ||
| 245 | _aIntroduction to Advertising & Promotion: An Integrated Marketin Communications Perspective | ||
| 250 | _a2nd Ed. | ||
| 260 |
_aBoston, _bIrwin, _c1993. |
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| 300 |
_axxxii, 882p., ill., picture, figure, table, _bGlossary, index, _c28cm. |
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| 700 | _aBELCH, M. A. | ||
| 942 |
_2ddc _cBKS |
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| 999 |
_c1278 _d1278 |
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