000 00422 a2200157 4500
005 20250630090047.0
020 _a0-471-44845-1
082 _a658.83 McD
100 _aMcDANIEL, C.
245 _aMarketing Research Essentials
250 _a4th Ed.
260 _aUSA.,
_bJohn Wiley & Sons,
_c2004.
300 _axxv, 454p.: ill.; table & figure
_bGlossary & index,
_c25cm.
700 _aGATES, R.
942 _2ddc
_cBKS
999 _c1412
_d1412