000 00475 a2200157 4500
005 20250616171951.0
020 _a978-007-108696-7
082 _a658.8 ZEI
100 _aZEITHAML, V. A.
245 _aServices Marketing: Integrating Customer Focus Across the Firm.
250 _a6th Ed.
260 _aNew York,
_bMcGraw - Hill,
_c2013.
300 _axxvii, 642p.: ill.; figure, picture, table
_bIndex
_c25cm.
700 _aBITNER, M. J. & GREMLER, D. D.
942 _2ddc
_cBKS
999 _c148
_d148