000 00505 a2200145 4500
005 20250618145758.0
020 _a978-1-107-64918-7
082 _a658.802 ANG
100 _aANG, L.
245 _aPrinciples of Integrated Marketing Communications.
260 _aNew York,
_bCambridge University Press,
_c2014.
300 _axii, 401p.: ill.; picture, figure, table
_bIndex
_c25cm.
856 _yAccess online book
_fPrinciples of Integrated Marketing Communications
_dwww.cambridge.org
942 _2ddc
_cBKS
999 _c206
_d206