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082 _a658.8 WIL
100 _aWILMSHURST, J.
245 _aThe Fundamentals and Practice of Marketing.
260 _aLondon,
_bHeinemann,
_c1978.
300 _avii, 213p.: ill.; figure, table,
_bIndex,
_c24cm.
942 _2ddc
_cBKS
999 _c220
_d220