000 00406 a2200145 4500
005 20250618161727.0
020 _a0-13-010229-6
082 _a658.8 FIL
100 _aFILL, C.
245 _aMarketing Communications: Contexts, contents and strategies.
250 _a2nd Ed.
260 _aEurope,
_bPrentice Hall,
_c1999.
300 _axxiii, 656p.: ill.; figure, picture, table
_bIndex
_c26cm
942 _2ddc
_cBKS
999 _c226
_d226