000 00427 a2200157 4500
005 20250524102511.0
020 _a0-256-07513-1
082 _a658. 8 BER
100 _aBERKOWITZ, E. C.
245 _aMarketing
250 _a2nd Ed.
260 _aBoston,
_bIrwin,
_c1989.
300 _axxv, 752p.: ill.; figure, picture, table.
_bBibliography, Glossary, index.
_c27cm.
700 _aKERIN, R. A. & RUDELIUS, W.
942 _2ddc
_cBKS
999 _c2626
_d2626