000 00427 a2200157 4500
005 20250526075327.0
020 _a0-471-35392-2
082 _a658. 8 DAL
100 _aDALRYMPLE, D. J.
245 _aBasic Marketing Management
250 _a2nd Ed.
260 _aNew York,
_bJohn Wiley,
_c2000.
300 _axiii, 341p.: ill.; figure, picture, table.
_bIndex, references.
_c26cm.
700 _aPARSONS, L. J.
942 _2ddc
_cBKS
999 _c2649
_d2649