000			00437 a2200157 4500
005			20250526090138.0
020			_a0-07-018954-4
082			_a658. 8 ETZ
100			_aETZEL, M. J.
245			_aMarketing
250			_a11th Ed.
260			_aBoston, _bIrwin McGraw-Hill, _c1997.
300			_axxi, 624p.: figure, picture, table. _bBibliographical references, index. _c26cm.
700			_aWALKER, B. J. & STANTON, W. J.
942			_2ddc _cBKS
999			_c2658 _d2658