000 00488 a2200169 4500
005 20250527073719.0
020 _a978-0-07-299989-1
082 _a658.8 KER
100 _aKERIN, R. A.
245 _aMarketing: The Core.
250 _a2nd Ed.
260 _aNew York,
_bMcgraw- Hill Irwin,
_c2007.
300 _axxxiii, 447p.: Ill.;figures & pictures
_bIndex
_c26cm.
700 _aHARTLEY, S. W. & RUDELIUS, W.
856 _yAccess Online Book
_fMarketing
_dwww.mhhe.com
942 _2ddc
_cBKS
999 _c2695
_d2695