000 00415 a2200157 4500
005 20250527083126.0
020 _a9787-0-07-338096-4
082 _a658.8 PET
100 _aPETER, J . P .
245 _aA Preface to Marketing Management
250 _a11th Ed
260 _aBoston,
_bMcGraw-Hill,
_c2008.
300 _axiv, 252p.: ill.; figure,
_bindex,
_c26cm.
700 _aDONNELLY,Jr. J . H.
942 _2ddc
_cBKS
999 _c2704
_d2704