000			00437 a2200157 4500
005			20250527103748.0
020			_a0-256-03649-7
082			_a658.8 McC
100			_aMcCARTHY, E. J.
245			_aBasic Marketing: A Managerial Approach
250			_a9th Ed.
260			_aHomewood, _bRichard D. Irwin, _c1987.
300			_axviii, 749p.: Ill.; figures & pictures. _bGlossary _c24cm.
700			_aPERREAULT, W. D.
942			_2ddc _cBKS
999			_c2729 _d2729