000 00479 a2200157 4500
005 20250527131331.0
020 _a978-0-07-338105-3
082 _aLECT 658.8 PER
100 _aPERREAULT, W. D
245 _aBasic Marketing : A Marketing Strategy Planning Approach
250 _a17th Ed.
260 _aBoston,
_bMcGraw-Hill,
_c2009.
300 _axxxvii, 792p.: ill.; map, picture, table.
_bGlossary & Index.
_c28cm.
700 _aCANNON, J. P. & McCARTHY, E. J.
942 _2ddc
_cBKS
999 _c2737
_d2737