000 00369 a2200133 4500
005 20250527141939.0
020 _a0 7619 5875 2
082 _a658.8 MER
100 _aMERCER, D.
245 _aMarketing Strategy.: the Challenge of the External Environment.
260 _aLondon,
_bSage,
_c1998.
300 _avii, 325p.: ill.; figure, table
_bIndex
_c25cm
942 _2ddc
_cBKS
999 _c2752
_d2752