000 00422 a2200157 4500
005 20250311121044.0
020 _a0-471-17069-0
082 _a658.83 AAK
100 _aAAKER, D. A.
245 _aMarketing Research
250 _a6th Ed.
260 _aNew York
_bJohn Wiley & Sons Inc.
_c1998
300 _axvi, 776p. ill., table, figure
_bGlossary, index
_c26cm.
700 _aKUMAR, V. & DAY, G. S.
942 _2ddc
_cBKS
999 _c370
_d370