000 00420 a2200157 4500
005 20250611073701.0
020 _a0-471-41235-x
082 _a658.8'3 KUM
100 _aKUMAR,V.
245 _aEssentials of Marketing Research
250 _a2nd Ed.
260 _aNew York
_bJohn Wiley & Sons,Ltd,
_c2002
300 _axix,553p.;ill,picture,table
_bAppendix & Index
_c26cm
700 _aAAKER,D. & DAY,G.
942 _2ddc
_cBKS
999 _c3704
_d3704