000 00459 a2200157 4500
005 20250613082446.0
020 _a978-0-07-286578-3
082 _a658.8 DWY
100 _aDWAYER, R. F
245 _aBusiness Marketing: Connecting Strategy, Relationship, and Learning
250 _a3rd Ed
260 _aBoston
_bMcGraw-Hill Irwin
_c2006.
300 _axxix,683p.: ill.; charts,tables
_bGlossary and Charts
_c25 cm
700 _aJohn F. Tanner
942 _2ddc
_cBKS
999 _c3793
_d3793