000 00413 a2200133 4500
005 20250614072823.0
020 _a0-7619-5876- 4
082 _aLECT 658.8 MER
100 _aMERCER, D.
245 _a Marketing Strategy: The Challenge Of The External Environment
260 _aLondon,
_bSage Publications,
_c1998.
300 _aviii, 325p.: ill.; figure, graph, table.
_bBibliography, index.
_c26cm.
942 _2ddc
_cBKS
999 _c4030
_d4030