000			00417 a2200145 4500
005			20250614074637.0
020			_a0-8442-2990-3
082			_aLECT 659 BER
100			_aBERGH, B. G. V.
245			_aAdvertising principles: choice challenge change
260			_aChicago, _bNTC, _c1999.
300			_axxii, 582p.: ill.; chart, figure, table. _bGlossary & index. _c28cm.
700			_aKARTZ, H.
942			_2ddc _cBKS
999			_c4038 _d4038