000 00385 a2200145 4500
005 20250616094324.0
020 _a0-333-99437-X
082 _a658.8 McD
100 _aMcDONALD, M
245 _aMarketing : A complete guide
260 _aNew York
_bPalgrave Macmillan
_c2003.
300 _axxv,556p.: ill.; figures, tables
_bindex
_c23cm
700 _aMartin Christopher
942 _2ddc
_cBKS
999 _c4101
_d4101