000			00495 a2200157 4500
005			20250616112945.0
020			_a0-07-253676-4
082			_a659.1 BEL
100			_aBELCH,G.E.
245			_aAdvertising and Promotion: An Integrated Marketing Communications Perspective
250			_a6th Ed.
260			_aNewYork, _bMcGraw-Hill/Irwin, _c2004.
300			_axxvi,779p.:ill.;figures, pictures _bAppendix, Bibliography, Glossary and Index _c28.5cm
700			_aBelch,Michael A.
942			_2ddc _cBKS
999			_c4110 _d4110