000 00457 a2200169 4500
005 20250616113147.0
020 _a0-07-253909-7
082 _a658.8 BEA
100 _aBEARDEN, O. W
245 _aMarketing: Principles & Perspectives
250 _a4th Ed.
260 _aNew York
_bMcGraw-Hill Irwin
_c2004.
300 _axl, 596p.: ill.; figures,pictures
_bIndex, Glossary
700 _aThomas N. Ingram
700 _aRaymond W. LaForge
942 _2ddc
_cBKS
999 _c4111
_d4111