000 00404 a2200145 4500
005 20250616121616.0
020 _a0-07-252523-1
082 _a658.8 PER
100 _aPERREAULT, D.W
245 _aBasic Marketing: A Global-Managerial Approach
260 _aBoston
_bMcGraw-Hill Irwin
_c2005.
300 _axli,792p.:ill.;diagrams, pictures
_bIndex
_c28 cm
700 _aE. Jerome McCarthy
942 _2ddc
_cBKS
999 _c4131
_d4131