| 000 | 00470 a2200169 4500 | ||
|---|---|---|---|
| 005 | 20250616132758.0 | ||
| 020 | _a9780070490970 | ||
| 082 | _a658.8 GUI | ||
| 100 | _aGUILTINAN,J.P. | ||
| 245 | _aMarketing Management: Strategies and Programs | ||
| 250 | _a6th Ed. | ||
| 260 |
_aNew York, _bMcGraw-Hill/Irwin _c1997. |
||
| 300 |
_axv,461p.:ill.;figures, tables _bAppendix and Index _c23.5cm |
||
| 700 | _aPaul,Gordon W. | ||
| 700 | _aMadden,Thomas J. | ||
| 942 |
_2ddc _cBKS |
||
| 999 |
_c4144 _d4144 |
||