000 00447 a2200169 4500
005 20250617081546.0
020 _a978-1-292-40481-3
082 _a658.8 KOT
100 _aKOTLER, P
245 _aMarketing Management
250 _a16th Ed.
260 _aLondon
_bPearson Education Ltd
_c2022.
300 _a605p.:ill.;figures, pictures
_bGlossary and Index
_c27cm
700 _aKevin Lane Keller
700 _aAlexander Chernev
942 _2ddc
_cBKS
999 _c4202
_d4202