000 00413 a2200157 4500
005 20250620133847.0
020 _a047141235
082 _a658.8'3 KUM
100 _aKUMAR, V.
245 _aEssentials of Marketing Research.
250 _a2nd Ed.
260 _aNew york,
_bJohn Wiley & Sons,Ltd,
_c2002.
300 _axix,553p.ill.;
_bReference & Grosary
_c25cm.
700 _aAAKER, D. & DAY, G.
942 _2ddc
_cBKS
999 _c4545
_d4545