000 00440 a2200145 4500
005 20250623075201.0
020 _a978-0-7494-8483-5
082 _a658.802WES
100 _aWESTWOOD. J
245 _aHow to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
250 _a6th Ed.
260 _aLondon,
_bKogan page Ltd,
_c2019.
300 _a177p,; figure & table
_bAppendix,
_c21cm
942 _2ddc
_cBKS
999 _c4597
_d4597