000			00361 a2200133 4500
005			20250623081959.0
020			_a0-256-05705-2
082			_a658.4ARC
100			_aArgenti. P
245			_aCorporate Communication
260			_aNew York, _bMc Graw Hill, _c1994.
300			_axix,; 191p,; ill,table, picture, figure _bBibliography, Index _c23cm
942			_2ddc _cBKS
999			_c4611 _d4611