000 00382 a2200145 4500
005 20250628102344.0
020 _a0-471-35392-2
100 _aDalrymple, D. J
245 _aBasic Marketing Management
250 _a2nd Ed
260 _aNew York
_bJohn Wiley &sons
_c2000
300 _axiii, 341p.; ill, Figure, Graph, Table
_bIndex
_c24cm
700 _aParsons, L. J
942 _2ddc
_cBKS
999 _c5953
_d5953