000 00470 a2200157 4500
005 20250629051628.0
020 _a9812-53-054-1
082 _a658.8 ZIK
100 _aZIKMUND, G. W
245 _aCustomer Relationship Management: Integrating Marketing Strategy and Information Technology
260 _aNew York
_bJohn Wiley & sons
_c2005.
300 _axix,179p.; ill.; figures
_bIndex
_c24cm
700 _aRaymond McLeod
700 _aFaye W. Gilbert
942 _2ddc
_cBKS
999 _c6212
_d6212