000			00358 a2200133 4500
005			20250629112732.0
020			_a978-1-4051-0254-4
082			_a658.003 BLA
245			_aThe Blackwell Encyclopedia of Management Marketing
260			_aAustralia, _bBlackwell Publishing _c2006
300			_aviii,384p _bInde _c23cm
700			_aLITTLER, D.
942			_2ddc _cBKS
999			_c6287 _d6287