000 00406 a2200145 4500
005 20250629115817.0
020 _a978-81-315-2824-2
082 _a658.8 SHI
100 _aSHIMP, T.
245 _aAdvertising, Promotion and Aspects of Intergrated Marketing Communication
260 _aIndia,
_bCengage,
_c2013
300 _axxi,714p.; ill.; picture
_bIndex
_c27cm
700 _aANDREWS, J C.
942 _2ddc
_cBKS
999 _c6303
_d6303