000 00410 a2200157 4500
005 20250629124428.0
020 _a0-03-030748-1
082 _a659.1 DUN
100 _aDUNN, S. W
245 _aAdvertising: Its Role in Modern Marketing
250 _a7th Ed
260 _aLondon,
_bThe Dryden Press.
_c1990.
300 _axx,780p.; ill.; table
_bIndex
_c26cm
700 _aBARBAN, A. et all....
942 _2ddc
_cBKS
999 _c6331
_d6331