000 00428 a2200145 4500
005 20250629132826.0
020 _a0-256-20982-8
082 _a658.8 PER.
100 _aPERREAULT, D. W.
245 _aBasic Marketing, A Global-Managerial Approach,
260 _aNew York,
_bMc Graw Hill Irwin Education,
_c1996.
300 _axviii.; 733p.; Ill.; picture
_bGlossary, & Index,
_c27cm.
700 _aMcCarthy, J. E.
942 _2ddc
_cBKS
999 _c6363
_d6363