000 00421 a2200157 4500
005 20250621111616.0
020 _a0-256-01638-0
082 _a658.848 CAT
100 _aCATEORA, P. R.
245 _aInternational Marketing
250 _a3rd Ed.
260 _aHomewood,
_bRichard D. Irwin,
_c1975.
300 _axv, 761p.: ill.; table, figure
_bBibliography & index
_c23cm.
700 _aHESS, J. M.
942 _2ddc
_cBKS
999 _c817
_d817