000 00425 a2200157 4500
005 20250317162513.0
020 _a978-0-07-352991-2
082 _a659.1 ARE
100 _aARENS, W. F.
245 _aContemporary Advertising
250 _a11th Ed.
260 _aBoston
_bMcGraw-Hill
_c2008
300 _axl, 712p., ill., picture, table, chart, figure
_bIndex
_c28cm.
700 _aWEIGOLD, M. F. & ARENS, C.
942 _2ddc
_cBKS
999 _c828
_d828