000 00426 a2200157 4500
005 20250630082016.0
020 _a0-471-23057-X
082 _a658.83 AAK
100 _aAAKER, D. A.
245 _aMarketing Research
250 _a8th Ed.
260 _aHoboken
_bJohn Wiley & Sons Inc.
_c2004
300 _axvii, 774p.: ill.; table, figure,
_bIndex, glossary,
_c26 cm.
700 _aKUMAR, V. & DAY, G. S.
942 _2ddc
_cBKS
999 _c969
_d969