CBE | College of Business Education

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Basic Marketing by McCARTHY, E. Jerome Publication: Illinois Irwin 1986 . xv, 891p.; Date: 1986 Availability: Items available: CBE MBEYA (5),

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Basic Marketing : A Global-Managerial Approach by Shapiro, Stanley J. Publication: London Times Mirror Professional Publishing Ltd. 1996 . xxv,962 p.; 27 cm Date: 1996 Availability: Items available: CBE Dodoma (2),

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Learning Aid for Use with Basic Marketing; A Global-Managerial Approach by Shapiro, Stanley J. Publication: New York McGraw-Hill Ryerson 1999 . vii, 416 p.; 28 cm Date: 1999 Availability: Items available: CBE Dodoma (1),

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