CBE | College of Business Education

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1.
Basic marketing : a marketing strategy planning approach / by Perreault, William D. Publication: Boston : McGraw-Hill Irwin, 2009 . xxxvii, 758 [34] p. : , Includes indexes. 29 cm. Date: 2009 Availability: No items available:

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2.
Essentials of marketing :a marketing strategy planning approach a marketing strategy planning approach by Perreault, William D. Publication: Boston, Mass. : McGraw-Hill/Irwin, 2006 . xl, 638 p. : 28 cm. + Date: 2006 Availability: Items available: CBE DAR ES SALAAM (1), CBE DAR ES SALAAM (15),

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3.
Essentials of marketing : a global-managerial approach / by Perreault, William D. Publication: Boston, Mass. : McGraw-Hill, 2003 . 624, 29 p. ; 28 cm. Date: 2003 Availability: Items available: CBE DAR ES SALAAM (1),

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4.
Essentials of marketing : a global managerial approach / by Perreault, William D. Publication: Boston : Irwin/McGraw-Hill, 2000 . xxvii, 592, 27, 10 p. : , Includes indexes. 28 cm. + Date: 2000 Availability: Items available: CBE DAR ES SALAAM (2),

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5.
Essentials of marketing / by McCarthy, E. Jerome Publication: Homewood, Ill. : R.D. Irwin, 1983 . xv, 542 p. : 25 cm. Date: 1983 Availability: Items available: CBE DAR ES SALAAM (2),

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6.
Basic marketing : a global-managerial approach / by Perreault, William D. Publication: Boston, Mass. : McGraw-Hill, 2005 . xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm. Date: 2005 Availability: Items available: CBE DAR ES SALAAM (3),

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7.
Essentials of marketing : a marketing strategy planning approach / by Perreault, William D. Publication: New York : McGraw-Hill/Irwin, 2010 . xxxix, 691 p. : 28 cm. Date: 2010 Availability: Items available: CBE DAR ES SALAAM (18), CBE MBEYA (1), CBE MBEYA (2),

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8.
Basic marketing : a managerial approach / by McCarthy, E. Jerome Publication: Homewood, Ill. : Irwin, 1987 . xviii, 749 p. : , System requirements for disk (version 1.0): IBM PC. | Includes indexes. 25 cm. + Date: 1987 Availability: Items available: CBE DAR ES SALAAM (6), CBE MBEYA (1),

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10.
Basic Marketing by McCARTHY, E. Jerome Publication: Illinois Irwin 1986 . xv, 891p.; Date: 1986 Availability: Items available: CBE MBEYA (5),

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11.
Essentials of marketing: a global-managerial approach by Perreault, William D. Publication: New York McGraw-Hill 2006 . Illustrations Date: 2006 Availability: No items available:

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12.
Applications in Basic Marketing Clippings from the popular Business Press by Perreault,William D. Publication: New York McGraw-Hill Companies 2005 . illustrations Date: 2005 Availability: No items available:

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13.
Application in Basic Marketing Clippings from the Popular Bussiness press by Perreault, William D. Publication: New York McGraw-Hill/Irwin 2006 . Illustrations Date: 2006 Availability: Items available: CBE Mwanza (15),

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14.
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Basic Marketing : A Global-Managerial Approach by Perreault, William D. Publication: New York McGraw-Hill 2005 . xli, 793 [22] pages : 28 cm Date: 2005 Availability: Items available: CBE Dodoma (6),

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15.
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Basic Marketing : A global-Managerial Approach by Perreault, William D. Publication: New York McGraw-Hill 2002 . xxxii, 815 [28] p. : 28 cm Date: 2002 Availability: Items available: CBE Dodoma (8),

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16.
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Basic Marketing : A Global-Managerial Approach by Wong, B. Kenneth Publication: New York McGraw-Hill Ryerson 2005 . xxii, 695, G-10, I-23 p. : 29 cm Date: 2005 Availability: Items available: CBE Dodoma (1),

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17.
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Basic Marketing : A Global-Managerial Approach by Shapiro, Stanley J. Publication: London Times Mirror Professional Publishing Ltd. 1996 . xxv,962 p.; 27 cm Date: 1996 Availability: Items available: CBE Dodoma (2),

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18.
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Applications in Basic Marketing : Clippings from the Popular Business Press by Perreault, William D. Jr.; Publication: New York McGraw-Hill/Irwin 2004 . vii, 231 p. : 26 cm Date: 2004 Availability: Items available: CBE Dodoma (2),

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19.
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Learning Aid for Use with Basic Marketing; A Global-Managerial Approach by Shapiro, Stanley J. Publication: New York McGraw-Hill Ryerson 1999 . vii, 416 p.; 28 cm Date: 1999 Availability: Items available: CBE Dodoma (1),

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20.
Basic Marketing; A Managerial Approach by McCarthy, E. Jerome Publication: New York McGraw-Hill Education 1996 . xix, 767 p.: 24 cm Date: 1996 Availability: No items available: Damaged (1),

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