CBE | College of Business Education

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1.
Essentials of marketing : a marketing strategy planning approach / by Perreault, William D. Publication: New York : McGraw-Hill/Irwin, 2010 . xxxix, 691 p. : 28 cm. Date: 2010 Availability: Items available: CBE DAR ES SALAAM (18), CBE MBEYA (1), CBE MBEYA (2),

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2.
Basic marketing : a managerial approach / by McCarthy, E. Jerome Publication: Homewood, Ill. : Irwin, 1987 . xviii, 749 p. : , System requirements for disk (version 1.0): IBM PC. | Includes indexes. 25 cm. + Date: 1987 Availability: Items available: CBE DAR ES SALAAM (6), CBE MBEYA (1),

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3.
Essentials of Marketing by Perreault, William D Publication: McGrawHill Hill/ Irwin 2010 . xxviii, 691 p; Date: 2010 Availability: Items available: CBE MBEYA (3),

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4.
Basic Marketing by McCARTHY, E. Jerome Publication: Illinois Irwin 1986 . xv, 891p.; Date: 1986 Availability: Items available: CBE MBEYA (5),

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